Guide to Google Penguin 4 Update

When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.

Penguin 4 however was released for all countries and languages at the same time. What this means is that wherever your location is, you website will be subjected to these guidelines. There are actually no changes but now Penguin 4 is real time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. You will notice the positive and negative impacts of your actions faster. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.

Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

Another downside is because you will never be informed if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.

But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.

You position in the SERPs should be constantly monitored, in other words. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.

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