Colors and Prints: A Look at Africa’s Fashion Industry

African clothing design made by many great African designers are very creative and sophisticated that it was noticed and embraced by western fashion.Most are the garments they create are inspired by the culture, spirit or nature which makes their design unique and stand out from the rest.African culture is an integral part of African fashion design and it is one of its most distinctive features that is incredible and original.

By combining several styles and patterns that surprise through their detailed craftsmanship, most African fashion designers manage to translate age-old colorful traditions into multiple layers of complexity.Famous African fashion designers like Nigerian diva Deola Sagoe, Folake Coker and Ozwald Boateng have dressed popular celebrities such as Oprah Winfrey and Will Smith, who deliberately wear African garment. Popular Hollywood celebrities like Oprah Winfrey and Will Smith opt to wear African garments created by famous African fashion designers, such as Nigerian diva Deoal Sagoe, Folake Coker and Ozwald Boateng.

Many African fashion designers have chosen to channel their curiosity for cultural diversity into their love for fashion due to the fact that African clothing design was highly impacted by western fashion.The colorful creations of African fashion designers make the entire fashion industry to an extent where it is very authentic and rich, with western designers not involved in the process of making the garments.

You can tell the difference between popular western fashion designers like from African fashion design, the latter showcase versatility and femininity unlike the former. Solome Katongole, a popular African fashion designer launched her “Strip Me Again” collection with chic comfort and color as her main theme. As she translates color, dance and a sense of feel into her fashion, her style offers all people the opportunity to define their own styles, exactly as she describes it. Creativity comes with combining to ore more great ideas and that is what Katongole believes, by allowing her followers to merge western with traditional African clothing, which results into products that are special and sophisticated. However, traditionalism does not alone define African clothing design. Creating new designs by combining optical prints and traditional fabrics with a touch of different patterns which produce elegant attire for women is the brainchild of African designer Lanre Da Silva Ajayi.Fashion critics were fascinated while making a fuss in the fashion industry at the same time with her “Color Storm” collection which was fabulous.

African fashion design leaves much to be desired as most would say, but it is far from the truth. African fashion design takes pride on traditionalism rather than modernism which surprisingly is very popular because it brings a different kind of beauty in today’s fashion scene. Because cotton is found all over the world, silk and velvet which are more refined fabrics and is rare makes them so popular choice among African designers. It isn’t African fashion design if it’s not vibrant and edgy which makes the design versatile. African fashion designers choose colors which represent African culture like yellow hues, bold burgundies and hints of brown and include them into their creations while soft colors like pale pink or pastels are avoided. You can tell an African fashion from the uniqueness and the culture of Africa which makes it so easily recognizable and special.To sum it all up, African fashion is making a bold statement in the fashion industry and one day you will be surprised to find it at one of the top places in the fashion industry.
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