Google Penguin Update: The Most Helpful Information
Because of the update, Penguin can now run on real time. All countries and languages were able to get the Penguin update at the same time. All websites are able to feel the same impact wherever they are. There won’t be any difference in the rules.
The ranking of different pages could change each time there are certain updates to the pages because Penguin is already real time. You can quickly see the positive and negative impacts of your actions.
You will be able to get through a penalty faster since the system is done in real time. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. After your site pages will get inspected, you can then see the improvement.
Penguin is now already an integral core of the process, unlike before. It is now important to monitor your backlink profile continuously.
Instead of the whole website, there is now an exact emphasis on the pages that toxic links are referring to, and not on the whole website. These are like micro penalties and are more difficult to monitor. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
You will be able to observe the effects of your actions quickly, which can be like a double-edged sword. There is a faster recovery process, but also the penalization process. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
Make sure you monitor regularly your search engine results page positions. In order to stay informed of position changes, you can set up email alerts. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
It is important to have a backlink profile that is functioning properly and also one that is clean. Whether you have new and lost backlinks, it is vital to do a regular checkup on them, what their quality is, and also taking care of suspicious kinds.
You can perform a thorough checkup of your backlinks for your entire website. It is important to also do these backlink audits for the vital subdomains and parts of your website. You can also do a separate audit for the various language versions of your website. The Penguin update is beneficial since it allows you to perform experiments but still maintain a reduced cost of error.