What’s the Buzz with Google Penguin 4.0?

The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

What are the effects of these changes to SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.

You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.

Another indicator is a decrease in sales, conversions and click-through rate.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. When wrong pages rank in search results it is not good. You want to give the best search results to your targeted audience to convince them to visit your site. Don’t expect customer to stay in your pages if they are not optimized.

If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.

If you find your website under penalty you need to develop a recovery plan.

With this Google update what it aims to do is to improve the search experience of its users. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.

Below are some benefits that Penguin 4.0 gives to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

Penguin 4.0 allows data to be refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

Penguin 4.0 update is believed to be a win-win game. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. Users will be able to appreciate SERP more.